The amount of content written about Millennials is astounding. They’re naturals with technology and can simultaneously use their phone to order a cup of coffee at Starbucks, Instagram a photo of their name spelled incorrectly on the coffee cup, reply to a friend via text, and talk to their co-worker about the company softball tournament. Corporations, retailers, universities, and their parents have been trying to solve Millennials for years.
How to Market to the iGeneration
They’re different from Millennials.
May 06, 2015