Facebook’s rollout of its new Timeline interface made plenty of waves both in the media and across the Facebook user base. But I’m most fascinated by how Timeline plugs in to Facebook Connect to create a new class of empowered consumers who are willing to share their personal data with marketers in exchange for convenience, a personalized experience, and value.
Consumers Are Ready To Manage Their Own Data
Facebook’s rollout of its new Timeline interface made plenty of waves both in the media and across the Facebook user base. But I’m most fascinated by how Timeline plugs in to Facebook Connect to create a new class of empowered consumers who are willing to share their personal data with marketers in exchange for convenience, […]
October 06, 2011