Even if you don’t love American football, you have to love the business brilliance behind the Super Bowl. The National Football League (NFL) championship game set a record for the most-watched TV program in history in 2010, at 106.5 million viewers. It is also a great American export, being one of the most-watched sports activities globally, perhaps number two in the world.
Four Winning Lessons from the Super Bowl
Even if you don’t love American football, you have to love the business brilliance behind the Super Bowl. The National Football League (NFL) championship game set a record for the most-watched TV program in history in 2010, at 106.5 million viewers. It is also a great American export, being one of the most-watched sports activities […]
January 31, 2011