No company ever dazzled the world by lackadaisically going after a market. Executives never reach the pinnacle of their industry by consistently taking timid action. So why, despite all the evidence to the contrary, do we see so many corporations dip their toes into the pool of innovation instead of diving in? Corporate innovation is already a difficult proposition; why doom it to failure by pursuing it half-heartedly?
Big Companies Can’t Innovate Halfway
Get over your commitment issues; it’s the only way to move from idea to profit.
October 04, 2012