In my 1997 HBR article, Beyond Greening: Strategies for a Sustainable World, I made the case for sustainability as a key driver of business growth. Now, well over a decade later, as developing-economy competitors take the lead, U.S. companies still don’t get it.
The Clean-Tech Economy at the Base of the Pyramid
In my 1997 HBR article, Beyond Greening: Strategies for a Sustainable World, I made the case for sustainability as a key driver of business growth. Now, well over a decade later, as developing-economy competitors take the lead, U.S. companies still don’t get it. Can Detroit produce a $3,000, five-passenger vehicle that gets 55 MPG and […]
May 31, 2011