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Growth strategy
Calculate How Much Your Company Should Invest in Innovation
It’s more than just a mathematical exercise.
by
Scott D. Anthony,
David S. Duncan,
and
Pontus M.A. Siren
by
Scott D. Anthony,
David S. Duncan,
and
Pontus M.A. Siren
December 17, 2014
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Growth strategy
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Innovation
Scott D. Anthony
is a clinical professor at Dartmouth College’s Tuck School of Business, a senior partner at
Innosight
, and the lead author of
Eat, Sleep, Innovate
(2020) and
Dual Transformation
(2017).
ScottDAnthony
David S. Duncan
is the author of
The Secret Life of Customers
(Public Affairs, May 2021). He formerly was a senior partner at the growth strategy consulting firm
Innosight.
Pontus M.A. Siren
is a partner at
Innosight
.
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Growth strategy
or related topic
Innovation
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