Close to a decade after the idea of the “Bottom of the Pyramid” (BOP) came into the business vocabulary (disclosure: my father, C.K. Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues.
Design Lessons from the Consumer at the Bottom of the Pyramid
Close to a decade after the idea of the “Bottom of the Pyramid” (BOP) came into the business vocabulary (disclosure: my father, C.K. Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues. Yes, there are notable examples of BOP innovation from global corporations (such […]
May 17, 2011