In Germany, McDonald’s is experimenting with selling a burger made with organic beef. Subway just joined a growing list of companies (including, again, McDonald’s) committing to buy mainly antibiotic-free meat. Why are big, mainstream food companies moving toward more natural ingredients? Clearly, there’s a broad trend toward health and wellness, but that’s not the big news here.
Keeping Up with the “Clean Label” Movement
Consumers want transparency and clear language.
October 30, 2015