Still Delicious?
Apple's Chiefs Discuss Strategy, Market Share — and the new iPhones
Bloomberg Businessweek
“Is taking the high road truly a sustainable strategy, or does it merely delay the inevitable?” asks writer Sam Grobart of Apple, who interviews CEO Tim Cook, chief designer Jonathan Ive, and head of software Craig Federighi to gauge how the trio is thinking about innovation in a market that has Android licking its lips. But Cook and his team have no interest in a race to the bottom. “We’ve never had an objective to sell a low-cost phone,” Cook says, emphasizing that they’re “not in the junk business.” And while there’s ample competition from Android – the top operating system in the U.S. has been the Google-based system for three years – 55% of all mobile activity actually comes from iOS. “Does a unit of market share matter if it’s not being used?” Cook asks.