One founder pushed aside in the early days of the company, his name scrubbed from its founding story. Another ousted from the CEO role by a co-founder, former boss, and seed investor. That founder himself booted from the CEO role later on by VCs, only to watch the company’s initial CEO return to the day-to-day operations alongside yet another chief executive, who joined well after the founding.
How Twitter’s Leadership Drama Explains its Success
The executive shifts at Twitter were likely critical to the company’s growth.
October 11, 2013