Buzz used to be an intangible — something you just felt. No longer.
How to Find New Competitive Knowledge in Social Media
Buzz used to be an intangible — something you just felt. No longer. “Buzz volume” is one of the metrics offered by a new generation of social-media-based tools that are transforming the way corporations gather intelligence about customers and competitors. “Consumer sentiment” is another: You can now get a reading on how customers are feeling […]
December 12, 2012