Three years ago, I invented a social media metric. I’d be lying if I said this was a divinely inspired event. I did it because it was necessary.
Return on Influence, the New ROI
Three years ago, I invented a social media metric. I’d be lying if I said this was a divinely inspired event. I did it because it was necessary. Here’s the story: Three years ago, I was prepping for a meeting where I hoped to convince a major CPG brand that my celebrity client was more […]
September 27, 2011