As leaders in organizations see embracing diversity as enriching the talent pool, they become increasingly interested in welcoming neurodivergent and, specifically, autistic talent. This leads to a desire to signal this interest via special events and observances, especially on April 2, which is World Autism Awareness Day. But well-meaning company leaders may find that their intentions don’t match their impact, because the messaging of traditional “autism awareness” can actually alienate autistic people and strengthen the fear they may feel about “coming out.”