Hope is crucial for human flourishing but is a subject rarely addressed in business until the pandemic made it unavoidable. In times of great turbulence, hope can feel naïve — or worse, like a set-up for future disappointment. And yet, hope is essential to our satisfaction, motivation, health, and performance. When things look bleak, remaining hopeful is one of our toughest and most essential self-management tasks. It’s tough because it requires a delicate balance of accepting that we cannot know the future, while believing things will be better than the present. It’s essential because when hope is lost, so, too, is our will to endure and ultimately prevail.