Companies intent on wooing the Chinese consumer are ramping up their local research and development efforts. In the past five years, global fast-moving consumer goods companies have announced plans to pour over $5 billion into R&D in China.
Getting the Most from Your R&D in China
Companies intent on wooing the Chinese consumer are ramping up their local research and development efforts. In the past five years, global fast-moving consumer goods companies have announced plans to pour over $5 billion into R&D in China. The case is compelling. The rationale includes the need to tailor products and develop original ones that […]
September 30, 2011