Corporations, for the most part, aren’t going to reinvent themselves by improving on the core competencies they’ve been honing for years. Instead, if they’re going to change, they’re going to do so from the outside in, allowing ideas from the edge of the company to penetrate to the core. Social media will be a part of that transformation.
Social Media Will Play a Crucial Role in the Reinvention of Business
Social media can bring ideas from the edge of the company to the core.
November 20, 2012