Unhappy critics may well look askance at Barack Obama’s performance as Commander-in-Chief. As campaigner-in-chief, however, this President is demonstrably without peer. His “Obama for America” fundraising, analytics and “get out the vote” operation was a masterpiece of agile electoral innovation and entrepreneurship. Partisans from both sides of the aisle believe it transformed presidential politics.
Invest in Digital Marketing to Control Your Destiny
What businesses can learn from Obama’s high-tech campaign.
January 23, 2013