As a member of a start-up advisory program, I regularly hear pitches from aspiring technology entrepreneurs. My job is to sort out the companies with potential from those that need to go back to the drawing board. One way I do this is to use what I call the “-er brand” filter.
Don’t Settle for Being an “-er Brand”
Don’t describe your company as a cheap-er, fast-er, or bett-er version of a more famous brand.
March 28, 2014