I really applaud Robert D. Austin’s 2008 HBR article “High Margins and the Quest for Aesthetic Coherence.” I appreciate that he goes against the cutting-quality tactics that, unfortunately, I’ve seen so many companies turn to in an age where fast fashion is the norm.
The Value of Being Original in an Age of Knock-Offs
Giving customers something unique is essential to long-term profitability.
November 15, 2012