Michael Porter and Mark Kramer’s article in January’s HBR tries to advance our world’s shared values by arguing that doing right is the best long-term business strategy. But their argument is weakened by the very optimism that also gives it its appeal. If our interest is in building a better world, then “Don’t be evil” is a better guide than “Incorporate shared value as a key part of your business strategy.”
Shared Value vs. Don’t Be Evil
Michael Porter and Mark Kramer’s article in January’s HBR tries to advance our world’s shared values by arguing that doing right is the best long-term business strategy. But their argument is weakened by the very optimism that also gives it its appeal. If our interest is in building a better world, then “Don’t be evil” […]
April 26, 2011