Right answers to wrong questions virtually guarantee failure. Innovators betting on “out of the box” thinking or “faster, better, cheaper” innovation paradigms for success all too frequently find themselves — and their customers — disappointed. Asking “how can we build a better mouse?” in an era of touchscreen and haptic virtuosity is not a recipe for success. Just-in-time innovation healing the pains customers have in the “here and now” may be wonderful — but it’s the very definition of tactical, rather than strategic, investment.
Who Do You Want Your Customers to Become?
Right answers to wrong questions virtually guarantee failure. Innovators betting on “out of the box” thinking or “faster, better, cheaper” innovation paradigms for success all too frequently find themselves — and their customers — disappointed. Asking “how can we build a better mouse?” in an era of touchscreen and haptic virtuosity is not a recipe […]
July 17, 2012