Today, designers and business leaders are working together more closely than ever. This is driven by the successes of product-design leaders like Apple, and a macroeconomic environment that demands better risk management. At the same time, design consultancies are increasingly looked at to spearhead the development process — from consumer research to design to prototyping, manufacturing and packaging. These profound shifts in the collaboration model hold great potential to benefit both consumers and business profitability; however, they also bring new challenges on both sides of the relationship.
Seven Ways to Connect With Your Designer
Today, designers and business leaders are working together more closely than ever. This is driven by the successes of product-design leaders like Apple, and a macroeconomic environment that demands better risk management. At the same time, design consultancies are increasingly looked at to spearhead the development process — from consumer research to design to prototyping, […]
March 15, 2011