For several years now, conversation on social media has been locked in mortal battle with campaigning. Spontaneous user-driven conversations are increasingly crowded out by content that companies and organizations have disseminated across the social web by paying for high-quality production, advertising, and promotions.
What the Death of Topsy Tells Us About Today’s Social Web
Conversation is waning, even as campaigning waxes.
December 23, 2015