Say goodbye to the glory of the “giant check” ceremony, the requisite Toys for Tots drop box, and the depressing ASPCA commercials: The ways corporations, marketers, and individual donors are approaching charitable giving is starting to change dramatically — for the better and worse.
So Long, Giant Check Ceremony: The New World of Charitable Giving
Corporate donations aren’t what they used to be — for better and worse.
December 24, 2013