Your R&D group develops a unique new product. Manufacturing produces it. Finance puts the systems in place to track the money coming in. Marketing designs the promotional campaign. Your sales force is ready to execute. “We own the relationships with customers,” say your salespeople. “The company holds us accountable for revenues and expects us to develop and maintain the connections to drive sales. Just pay us our commissions and leave us alone.”
Who Owns Your Customer Relationships: Your Salespeople or Your Company?
Your R&D group develops a unique new product. Manufacturing produces it. Finance puts the systems in place to track the money coming in. Marketing designs the promotional campaign. Your sales force is ready to execute. “We own the relationships with customers,” say your salespeople. “The company holds us accountable for revenues and expects us to […]
December 21, 2011