Imagine this. You log onto Everycharity.org (or whatever it ends up being called). A website opens: Instead of looking like it was designed by PhD candidates in MIT’s accounting program, it’s as visually seductive and appealing as iTunes. Instead of reading like it was written by a committee of academics, it’s as easy to understand as Mr. Rogers. Instead of acronyms and social service jargon, there are real words giving you real information. In every way and at every level, it’s the opposite of what you expected. Instead of intimidating you, it invites you. Instead of frustrating you, it inspires you. Instead of disappointing you, it fills you with a sense of possibility.