Microsoft managers probably shouldn’t bring iPhones to business meetings. Ford employees shouldn’t commute to work in BMWs. Coca-Cola employees likely shouldn’t drink Pepsi on their lunch breaks. Nike’s workforce shouldn’t stroll their premises in Merrells. And Proctoids don’t likely stock their bathrooms with Scott toilet tissue.
When Brand Loyalty Goes Too Far
Microsoft managers probably shouldn’t bring iPhones to business meetings. Ford employees shouldn’t commute to work in BMWs. Coca-Cola employees likely shouldn’t drink Pepsi on their lunch breaks. Nike’s workforce shouldn’t stroll their premises in Merrells. And Proctoids don’t likely stock their bathrooms with Scott toilet tissue. As a rule, companies with strong brands and competitive […]
January 07, 2011