GE, perhaps more than any other major company, is dedicated to the use of data visualization as a key part of its marketing and communications efforts. Stemming from our Insight Center on visualizing data, I spoke with Linda Boff, GE’s executive director of global brand marketing, about the benefits and challenges of this approach. An edited version of our conversation is below.
How GE Uses Data Visualization to Tell Complex Stories
An interview with Linda Boff, GE’s executive director of global brand marketing.
May 09, 2013