Using social media to accomplish a meaningful purpose involves more than providing new technology and praying for success. Successful mass collaboration places new requirements on an organization, particularly its managers. While many organizations are technically ready for social media, they should question the readiness of managers to embrace new ways of working collaboratively to achieve social success.
Managers Need to Up Their Game with Social Media
Using social media to accomplish a meaningful purpose involves more than providing new technology and praying for success. Successful mass collaboration places new requirements on an organization, particularly its managers. While many organizations are technically ready for social media, they should question the readiness of managers to embrace new ways of working collaboratively to achieve […]
March 26, 2012