Producing great products isn’t just about creativity and execution. It’s also about organizational alignment. Let me tell you a quick story. One of my alumni, Eli, recently finished a contract with a government transportation agency. She had been tasked with spending time with the agency’s customers – regular citizens – to identify usability issues in their mobile app. She had quickly discovered that the app was basically a trainwreck. People couldn’t understand how to use it, frequently lost money during the ticket purchasing process, and often got frustrated attempting to pay bus fare with an electronic ticket.
Dysfunctional Products Come from Dysfunctional Organizations
Visual thinking is an antidote.
January 21, 2015