What U.S. E-Commerce Can Learn from Its Global Copycats
Harvard Business Review
APRIL 29, 2013
It is based on the idea that a business model can readily be transported from one country to another. With limited purchasing power, low credit card usage, and poor delivery networks, it''s clear that the approach for e-commerce in developing markets has to be different than in the U.S. also in 2001 ) and India ( Bazee in 2004 ).
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