The Peanut Butter and Jelly Approach to Growth
Harvard Business Review
SEPTEMBER 19, 2011
For 2011, it all added up to $4.8 In 2001, Smucker's acquired Jif and Crisco from P&G, which no longer saw them as a strategic fit. Smucker's impressive annual results cap a decade in which the 4,500-employee firm achieved compound annual revenue growth of 23% and per-share earnings growth of 14%. billion in sales.
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