Rich Gee Group

MAY 3, 2022

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. Great examples of Blue Ocean companies are Apple and Netflix. Be the Big Fish in the pond.

Blue Ocean Strategy 195

Blue Ocean Strategy Tools Strategy Mauborgne 195

Tanveer Naseer

APRIL 1, 2014

From blue ocean strategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business. Drucker was writing about knowledge workers in the late 1960s.

Blue Ocean Strategy 220

Blue Ocean Strategy Prahalad Christensen Leadership 220

Harvard Business Review

FEBRUARY 12, 2015

Over the last fifteen years Apple has made a series of successful market-creating—or blue ocean—moves (think the iMac, iPod, iTunes, the iPhone, the App Store, and the iPad). From the 2001 launch of the iPod to the fiscal year end of 2014, Apple’s market cap surged more than 75-fold as its sales and profits exploded.

Productivity 8

Productivity Products Blue Ocean Strategy Price 8

Harvard Business Review

JANUARY 29, 2013

Someday, Apple's now 11-year-long run of nearly unbroken triumph (I'm dating it to the launch of the iPod in November 2001) is going to end. But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer. That is just the way of the business world. The questions, of course, are when, and how.

Strategy 9

Strategy Porter Christensen Mauborgne 9