article thumbnail

Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. Great examples of Blue Ocean companies are Apple and Netflix. Be the Big Fish in the pond.

article thumbnail

Revealing Leadership Insights From Thinkers50

Tanveer Naseer

State of the art management and leadership techniques are continually evolving. Technology has clearly paid a huge part in this, but the biggest driver of change in how organizations are run is the ceaseless quest for improvement; to manage more efficiently and effectively to better achieve business results.

article thumbnail

Identify Blue Oceans by Mapping Your Product Portfolio

Harvard Business Review

How has Apple managed to maintain its stock price and convince investors of its growth potential? Consider the recent history of Apple and Microsoft, two tech companies no longer run by their visionary founders, and how each has competed in red or blue oceans. Strategy Competition Innovation'