Kodak and the Brutal Difficulty of Transformation
Harvard Business Review
JANUARY 17, 2012
In the decades that followed Kodak established a dominant position in the lucrative film business, with its "you push a button, we do the rest" slogan demonstrating its commitment to making photography accessible to the masses. Early in the 2000s it made a bold bet: buying photo sharing site Ofoto in May 2001. Don't go it alone.
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