Kodak and the Brutal Difficulty of Transformation
Harvard Business Review
JANUARY 17, 2012
The engineer behind that project, Steve Sasson, offered a memorable one-liner to the New York Times in 2008 when he said management's reaction to his prototype was, "That's cute — but don't tell anyone about it.". Early in the 2000s it made a bold bet: buying photo sharing site Ofoto in May 2001. Don't go it alone.
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