Management Tools For Leaders: Red Ocean/Blue Ocean Strategy
Rich Gee Group
MAY 3, 2022
History: Red Ocean/Blue Ocean is a strategy developed by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Blue Ocean Strategy — Make The Competition Irrelevant — create demand not currently in existence, rather than fighting over it — a new marketplace that hasn’t been explored/developed. Be the Big Fish in the pond.
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