2001, Development and Mauborgne - Leadership Digital

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2001

Development

Mauborgne

Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

MAY 3, 2022

History: Red Ocean/Blue Ocean is a strategy developed by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Blue Ocean Strategy — Make The Competition Irrelevant — create demand not currently in existence, rather than fighting over it — a new marketplace that hasn’t been explored/developed. Be the Big Fish in the pond.

Blue Ocean Strategy

Blue Ocean Strategy Tools Strategy Mauborgne

Revealing Leadership Insights From Thinkers50

Tanveer Naseer

APRIL 1, 2014

Think of Peter Drucker who topped the first Thinkers50 ranking in 2001. Also making the list is Wang Shi, founder and chairman of Vanke, the world’s largest residential home developer. 2 in the ranking (with writing partner Chan Kim) INSEAD’s Renée Mauborgne was the highest placed woman. This compares with just one in 2011.)

Blue Ocean Strategy

Blue Ocean Strategy Prahalad Christensen Leadership

Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Revealing Leadership Insights From Thinkers50

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