Rich Gee Group

MAY 3, 2022

Chan Kim and Renée Mauborgne, professors at INSEAD. With the iPod in 2001 and iPhone in 2007, they didn’t just create a successful product, they created a new category of product. History: Red Ocean/Blue Ocean is a strategy developed by W. Great examples of Blue Ocean companies are Apple and Netflix.

Blue Ocean Strategy 195

Blue Ocean Strategy Tools Strategy Mauborgne 195

Tanveer Naseer

APRIL 1, 2014

Think of Peter Drucker who topped the first Thinkers50 ranking in 2001. 2 in the ranking (with writing partner Chan Kim) INSEAD’s Renée Mauborgne was the highest placed woman. Drucker was writing about knowledge workers in the late 1960s. Best practice only caught up with the great thinker’s ideas in the 1990s.

Blue Ocean Strategy 207

Blue Ocean Strategy Prahalad Christensen Leadership 207

Harvard Business Review

JANUARY 29, 2013

Someday, Apple's now 11-year-long run of nearly unbroken triumph (I'm dating it to the launch of the iPod in November 2001) is going to end. Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to. That is just the way of the business world. The questions, of course, are when, and how.

Strategy 9

Strategy Porter Christensen Mauborgne 9