2001 Energy Ethics Goal 
Harvard Business Review
SEPTEMBER 8, 2016
When Enron, one of the world’s largest energy companies, collapsed in 2001, it sent shock waves through the corporate world. Setting goals is one of the established tools that managers have to increase staff motivation and performance. This research was recently published in the Journal of Business Ethics.
Strategy Driven
MARCH 11, 2011
Yet, when the company shifted from being an energy supplier to the hucksterish energy trader, the charitable activities were dispensed with. The Enron scandals of 2001 and 2002 focused only upon cooked books audit committees and deal making. When goals are only in financial terms, the company is disproportionately lopsided.
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