Harvard Business Review

JULY 2, 2015

Many companies start their search for global growth in an alphabet soup of emerging-market groupings such as the BRIC , CIVETS , MINT , Next 11 , and so on. There are several flaws in using such acronyms as the basis for entering overseas markets. Is that smart? Not really, suggests our analysis.

Marketing 8

Marketing Benchmarking Globalization Construction 8

Harvard Business Review

JUNE 4, 2015

The declines in manufacturing jobs during the downturns of 2001 and 2007, which totaled over 5.8 Now within services we are seeing a shift from physical services (like transportation) to information-intensive services (like financial services and digital-content delivery). million, were the largest in U.S. manufacturing output.

Technology 8

Technology Offshoring Marketing Health Care 8

Harvard Business Review

SEPTEMBER 26, 2013

Between 2001 and the end of 2008, for example, no less than 15 U.S. In the past few years, profits have become positive across the industry, and market caps are soaring from prior lows. For many airlines, this simple innovation was the difference between survival and insolvency. Strategy Transportation' So what happened?

Airlines 8

Airlines Industry Transportation Travel 8

Harvard Business Review

SEPTEMBER 4, 2015

Innovation is widely regarded as important to long-term business performance. So, to achieve higher performance, should company boards and investors choose CEOs with the expertise that would better qualify them to lead innovation? For the rest, we found that other factors besides innovation drove strong shareholder returns.

CEO 8

CEO Innovation Pharmaceuticals Merchandising 8

Harvard Business Review

SEPTEMBER 21, 2011

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). When the product was launched in 2001 , it aimed to revolutionize personal transportation , touted as a unique way for people to travel short distances.

Word of Mouth Marketing 13

Word of Mouth Marketing Transportation Market Segmentation Advertising 13

Harvard Business Review

JANUARY 28, 2015

Amid the rubble of the dot-com bust in 2001, Michael Porter weighed in on the question of how to gauge which businesses “active on the internet,” as he put it, were real and which were destined to go the way of Pets.com when their venture funding dried up. It’s still worth a look now.

Porter 8

Porter Power Competitive Advantage Film 8

Harvard Business Review

NOVEMBER 19, 2018

They’re more productive , more profitable , more innovative , and they pay better. “How long does it take for her to interact with a market that isn’t nearly monopolized?” Walmart went from a 3% share of the general merchandise retail market in 1982 to over 50% today. Andrew Brookes/Getty Images.

Software 8

Software Company Competitive Advantage Henderson 8