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Social Media Demystified

N2Growth Blog

Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital. One of the things I look most forward to is watching Chris continue to develop and refine his thoughts as the medium advances and matures.

Media 382
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Impact of the Millennial Generation

Coaching Tip

The Millennial Generation or "Gen Y" - those born between 1984 and 2002 - are growing up during a confounding time rife with technological advances and unprecedented sharing and collaboration against an omnipresent backdrop of political tension, international conflict and economic uncertainty. .

Survey 105
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Miracle Whip, Marmite, and the Love-It-or-Hate-It Brand

Harvard Business Review

Some commentators like Robert Passikoff think that encouraging people to hate a brand is a risky move, but in reality the campaign is simply following a tried-and-tested approach to consumer engagement, one that is ideally suited to today's social media. In 2010, the brand spoofed the British elections. And if you love us?

Brand 14
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China’s Economy, in Six Charts

Harvard Business Review

Many iconic brands dot the shopping districts of the major cities. percent average annual increase in GDP in 1990 to 2002, and 7.2 percentage points in 1990-2002, and 0.3 In fact, China is already experiencing a labor shortage: Wages are rising and it is losing its labor-cost advantage to other developing countries.

GDP 10
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How to (Gradually) Become a Different Company

Harvard Business Review

For example, it took Umicore, a global materials technology group, five years (2002–2007) to lay the basis for its transformation from a commodity supplier of base metals into a premium provider of emission control catalysts, rechargeable battery materials and other value-added solutions.

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What Brazil's New President Faces

Harvard Business Review

growth in the Gross Domestic Product in 2010. Brazil has evolved as a major agricultural power, gathering highly competitive agribusiness companies and becoming an important center of resource and development. There are many reasons to be optimistic about Brazil's post-election future.

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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

In May of 2005, Yahoo CEO Terry Semel, cofounder Jerry Yang, corporate development executive Toby Coppel, and I — I was then chief financial officer of the Silicon Valley internet company — went on what would turn out to be a fateful trip to China. search engine company Inktomi in 2002. A 2010 Harvard Business School case by Julie M.