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Social Media Demystified

N2Growth Blog

Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital. I forget who it was, but some researcher determined that a person can really only manage relationships with about 150 people.

Media 382
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Miracle Whip, Marmite, and the Love-It-or-Hate-It Brand

Harvard Business Review

Some commentators like Robert Passikoff think that encouraging people to hate a brand is a risky move, but in reality the campaign is simply following a tried-and-tested approach to consumer engagement, one that is ideally suited to today's social media. In 2010, the brand spoofed the British elections. And if you love us?

Brand 14
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China’s Economy, in Six Charts

Harvard Business Review

Many iconic brands dot the shopping districts of the major cities. percent average annual increase in GDP in 1990 to 2002, and 7.2 percentage points in 1990-2002, and 0.3 This is the overarching goal of China’s 2010-2015 plan. How Chinese Companies Can Develop Global Brands. Capital accumulation accounted for 6.9

GDP 10
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How to (Gradually) Become a Different Company

Harvard Business Review

For example, it took Umicore, a global materials technology group, five years (2002–2007) to lay the basis for its transformation from a commodity supplier of base metals into a premium provider of emission control catalysts, rechargeable battery materials and other value-added solutions.

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Making (a Little) Progress on CEO Pay

Harvard Business Review

— public companies, mutual funds, investment advisers, transfer agencies, and broker dealers — are required by the Dodd-Frank Act (passed by Congress in 2010) to conduct shareholder advisory votes at least once every three years on compensation for board members and the highest-paid executives. SEC registrants in the U.S.

CEO 8
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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

The number of internet users in China stood at roughly 5 million in 1999 but grew to 40 million in 2002, by which time it was clear that Yahoo was not getting the traction that local Chinese internet companies were seeing. search engine company Inktomi in 2002. The company was owned by management, venture capitalists, and SoftBank.

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The Problem With Coaching | N2Growth Blog

N2Growth Blog

Any number of franchised coaching offerings can be purchased at affordable prices, numerous affliliations with the hot coaching brand de-jure are available for the asking, or if all else fails coaches can just go it alone as a solo practitioner – the more the merrier right?

Blog 385