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Social Media Demystified

N2Growth Blog

Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital.

Media 382
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Impact of the Millennial Generation

Coaching Tip

The Millennial Generation or "Gen Y" - those born between 1984 and 2002 - are growing up during a confounding time rife with technological advances and unprecedented sharing and collaboration against an omnipresent backdrop of political tension, international conflict and economic uncertainty. .

Survey 105
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Miracle Whip, Marmite, and the Love-It-or-Hate-It Brand

Harvard Business Review

Some commentators like Robert Passikoff think that encouraging people to hate a brand is a risky move, but in reality the campaign is simply following a tried-and-tested approach to consumer engagement, one that is ideally suited to today's social media. In 2010, the brand spoofed the British elections. And if you love us?

Brand 14
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China’s Economy, in Six Charts

Harvard Business Review

Many iconic brands dot the shopping districts of the major cities. percent average annual increase in GDP in 1990 to 2002, and 7.2 percentage points in 1990-2002, and 0.3 Moreover, the population is aging and the size of the labor force is set to plateau in 2016 (See “China’s Labor Market” chart below).

GDP 13
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What Brazil's New President Faces

Harvard Business Review

In March 2008, Lula convened his political marketeer João Santana and Dilma to present his overall plan of making Dilma his successor. Financial markets, historically sensitive and nervous during elections, watched with unusual calm the battles between Dilma and Serra. growth in the Gross Domestic Product in 2010.

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Making (a Little) Progress on CEO Pay

Harvard Business Review

— public companies, mutual funds, investment advisers, transfer agencies, and broker dealers — are required by the Dodd-Frank Act (passed by Congress in 2010) to conduct shareholder advisory votes at least once every three years on compensation for board members and the highest-paid executives. SEC registrants in the U.S.

CEO 8
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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. search engine company Inktomi in 2002.