N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
N2Growth Blog
NOVEMBER 16, 2010
Kevin Eikenberry ( @kevineikenberry ) opened-up voting for The Best Leadership Blogs of 2010 yesterday , and the N2growth blog was one of 11 blogs nominated for the award. The winner will be the blog receiving the most votes (One vote per email address), and you can vote by clicking on the link above.
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N2Growth Blog
SEPTEMBER 1, 2010
I'm not sure Godin's work classifies as leadership…though I do read it every day, it's more for marketing tips and deep thoughts. I know, I know - another list? You’re undoubtedly thinking “who died and left Mike Myatt in charge of qualitatively assessing leadership blogs? And LeaderLab at [link].
N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.
In the CEO Afterlife
OCTOBER 11, 2011
The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet.
N2Growth Blog
DECEMBER 16, 2010
If you weren’t already aware of it, I wanted to let you know that your nominee (Maggie) was selected as the winner of our unsung leader of 2010 contest. but you’ll not find that here. but you’ll not find that here. but you’ll not find that here. but you’ll not find that here. but you’ll not find that here.
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
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