2002 Diversity Marketing System 
Strategy Driven
NOVEMBER 20, 2010
Peter Drucker (1909 – 2005) ‘Father of Modern Management’ and recipient of the Presidential Medal of Freedom, 2002 Email This Post | Print Post | Sign up for our Email Newsletter Speak Your Mind Tell us what youre thinking. and oh, if you want a pic to show with your comment, go get a gravatar !
Harvard Business Review
JANUARY 10, 2012
In growth markets like Kenya and Malaysia, people needed to develop marketing and innovation skills. We came up with ' Global Enablement Teams ': we took the top people in mature markets and assigned them to help and mentor people in the growth markets. In China, or Brazil, diversity is defined differently.
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Harvard Business Review
MARCH 2, 2012
As global companies focus their strategies on developed and emerging markets, they require substantial cadres of leaders capable of operating effectively anywhere in the world. America's higher education system is a magnet for talented leaders from all over the world. Coca-Cola has been a pioneer in developing global leaders.
Harvard Business Review
AUGUST 10, 2012
The IT systems put in place specifically for the London Games must meet the needs of 200,000-plus members of the Olympic Family as well as the broadcasters to those four billion viewers worldwide. But the complexity of the project is not only a function of having to cover so many clients, sites, and systems.
Harvard Business Review
DECEMBER 27, 2010
While he was at Amazon from 1997-2002, Greg Linden prototyped a system for making personal recommendations for other products to customers as they checked out. Problem was, a marketing Senior Vice President thought these would distract customers from completing their purchase and didn't think Linden had proof it would work.
Harvard Business Review
FEBRUARY 3, 2014
In 2006, the last time a President had to nominate a Fed chairman, the job went to Ben Bernanke, who had spent his entire career as an economics professor before being called up to Washington for a stint as a Fed board member in 2002. Could there be value in diversity of opinion and background as well as opposed to just economic expertise?
Harvard Business Review
SEPTEMBER 13, 2011
Bill George is best-known as the former CEO of Medtronic, where the company's market cap grew from $1.1 Upon his retirement in 2002, Bill invented a new life and purpose (by making little bets, I might add shamelessly) to write and to teach. What other resources have you found useful in developing this system?
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