Remove 2002 Remove Goal Remove Marketing Remove Short-term
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Winning Now, Winning Later: Playing the Infinite Game

Leading Blog

W HEN David Cote became CEO of Honeywell in February of 2002, the company was a train wreck. When he took over, Honeywell was plagued by short-termism. The problem was that he had to deliver something in the short-term to the investors for survival but had to set the company up for tomorrow too. He did both.

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Deep Motivations, Not Competencies, Drive Leadership Performance

The Empowered Buisness

For example, A successful CFO is likely to have such MAPs (Motivation and Attitudinal patterns) as — strong motivation toward procedures over options; a preference for solving problems over focus on goals; and a high past time orientation that drives focus on traditions, past experience and benchmarks. Goal Orientation.

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Are Strategic Plans Worth it? (the debate continues)

LDRLB

In short, I would have to say that I agree and there is absolutely truth in the theory. SP is necessary, but only successful when linking the long-term strategic priorities to today’s actions. of Business Administration with an emphasis on Marketing at the University of Nevada, Reno. Ryan received his B.S.

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Are Strategic Plans Worth it? (the debate continues)

LDRLB

In short, I would have to say that I agree and there is absolutely truth in the theory. SP is necessary, but only successful when linking the long-term strategic priorities to today’s actions. of Business Administration with an emphasis on Marketing at the University of Nevada, Reno. Ryan received his B.S.

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Social Media Demystified

N2Growth Blog

Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital. Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside.

Media 382
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Why Do Corporations Need A Single Purpose?

Harvard Business Review

As the Harvard Business School's Michael Jensen put the argument in a 2002 article , "Any organization must have a single-valued objective as a precursor to purposeful or rational behavior. Was your only goal to minimize time spent (in which case you skipped lunch) or to maximize time spent (in which case you are still eating)?

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How's That Shareholdery-Valuey Stuff Working Out for Ya?

Harvard Business Review

But as we've learned since, focusing on shareholder value can be an excuse for lots of short-sighted, destructive behavior. Somewhat ironically, most of these scholars still use long-term return to shareholders as their main measure of corporate success. They're a metric, not a goal.