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Marketing to Women: A book review by Bob Morris

First Friday Book Synopsis

JULY 1, 2011

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment Marti Barletta Kaplan Business (2002) How to Succeed in the World’s Largest Market Segment In this uniquely informative volume, Barletta answers three separate but related questions: “What makes women a worthwhile market?”, “Why market differently (..)

Market Segmentation 80
Market Segmentation Kaplan Marketing Review 80
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Stop Making CEO Pay a Political Issue

Harvard Business Review

JULY 18, 2016

11 countries have passed say-on-pay legislation since 2002; Ricardo Correa and Uger Lel show in a forthcoming paper in the Journal of Financial Economics that such legislation has led to a significant reduction in pay and an increase in pay-performance sensitivity. And things are being done. What about equality?

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CEO Golden Parachute Politics Short-term 8
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