This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove 2002 Remove Kaplan Remove Marketing Related Topics
Innovation Golden Parachute Marketing Mix Market Segmentation Hedge Incentives Loyalty Bottom-up Short-term Politics More Related Topics >
article thumbnail

Marketing to Women: A book review by Bob Morris

First Friday Book Synopsis

JULY 1, 2011

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment Marti Barletta Kaplan Business (2002) How to Succeed in the World’s Largest Market Segment In this uniquely informative volume, Barletta answers three separate but related questions: “What makes women a worthwhile market?”, “Why market differently (..)

Market Segmentation 80
Market Segmentation Kaplan Marketing Review 80
article thumbnail

Stop Making CEO Pay a Political Issue

Harvard Business Review

JULY 18, 2016

Firms do market research consulting customers, but don’t put them on the board. Kaplan and Joshua Rauh showed that high CEO pay has actually not been a major cause of the rise in inequality – it’s risen much more slowly than pay in law, hedge funds, private equity, and venture capital. And things are being done.

CEO 8
CEO Golden Parachute Politics Short-term 8
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024