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0311 | Soren Kaplan

LDRLB

Soren Kaplan is the author of the Wall Street Journal bestselling book Leapfrogging: Harness the Power the of Surprise for Business Breakthroughs. Through his book and his consulting, he helps innovative leaders disrupt mindsets and markets.

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Marketing to Women: A book review by Bob Morris

First Friday Book Synopsis

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment Marti Barletta Kaplan Business (2002) How to Succeed in the World’s Largest Market Segment In this uniquely informative volume, Barletta answers three separate but related questions: “What makes women a worthwhile market?”, “Why market differently (..)

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Just because you can make an omelet, doesn’t mean you’re a restaurateur!

Mills Scofield

That’s why I was thrilled when my friend and one of business model innovation’s gurus, Saul Kaplan , wrote a must read book sharing his real world experiences - The Business Model Innovation Factory. That’s why we see so many good ideas either not make it to market or not for long. 1] Kaplan, Saul.

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Blogging on Business Update from Bob Morris (Week of 5/13/13)

First Friday Book Synopsis

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS The Lean Practitioner’s Handbook Mark Eaton HBR’s 10 Must Reads on Strategic Marketing HBR Editors and various contributors Weaving the Web: the Original Design and Ultimate Destiny of the World Wide Web Tim Berners-Lee Untapped […].

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PrimeTime Women: A book review by Bob Morris

First Friday Book Synopsis

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders Marti Barletta Kaplan Publishing (2006) The nature and extent of a “prime marketing opportunity&# Those who have already read Marti Barletta’s Marketing to Women will welcome this sequel in which she develops in much greater depth her core concepts with regard (..)

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Leading a Culture of Innovation

LDRLB

The most innovative companies pull the right levers to create a culture that leads to exploration, experimentation, and the innovations that positively surprise the market, create competitive differentiation, and drive growth. Innovation Leadership creativity innovation kaplan organizational culture' So how do you do it?

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Innovative Leaders Aren’t Scared of Customers

LDRLB

During an organization’s start-up days, it’s much easier to strike up conversations with the market since there’s not much to lose. Through rapid prototyping, the bank was able to bring a mobile banking application to market in just 60 days (versus the typical 12-18 months), and at approximately one-tenth of the cost.